Bespoke business development

Opening doors to
commercial growth.

We design and deliver tailored business-development campaigns for complex propositions, specialist markets and high-value opportunities.

Opportunity

Research · Engage · Introduce

Built around your commercial objective

01 / What we do

More than lead generation.

We identify where a credible commercial opportunity may exist, engage the right decision-makers and create an informed introduction between the parties.

Selected expertise

01

Target-account campaigns

Focused engagement with a defined group of high-value organisations and decision-makers.

02

Strategic introductions

Carefully considered connections where there is a genuine commercial or strategic fit.

03

Market development

Research, positioning and outreach to establish routes into new sectors and territories.

04

Partner development

Identifying and engaging channel, distribution and commercial partners who can accelerate growth.

02 / Our approach

Built for the objective.
Not taken off the shelf.

Every assignment starts with the commercial outcome. We then assemble the right blend of research, data, experienced people and technology to reach it.

  1. 01

    Define

    Clarify the proposition, audience and precise commercial outcome.

  2. 02

    Map

    Research the market and identify the organisations and people that matter.

  3. 03

    Engage

    Create relevant conversations through carefully designed, human-led outreach.

  4. 04

    Introduce

    Make a well-informed introduction with the context needed for a productive next step.

03 / Who we help

For opportunities that need
more thought.

Direct Sales Services is designed for organisations with a valuable proposition, a defined ambition and a market that cannot be unlocked by volume outreach alone.

  • Complex B2B propositions
  • High-value or long-cycle sales
  • New-market entry
  • Senior decision-maker engagement
  • Channel and distribution development
  • Strategic commercial partnerships

Part of Oxygen Capital

The capital behind
business growth.

Oxygen Capital combines human intelligence, technology, knowledge and relationships to create qualified opportunities and valuable business introductions.

Start a conversation

What opportunity
are you trying to unlock?

Tell us what you want to achieve. We’ll give you a direct view on how we can help.

info@oxygencap.com